What Does Acura Mean?

Three 2020 Acura TLX models on the road

Every brand has origins, but only some have a truly compelling story to tell. Acura belongs to the latter category, and we think you’ll agree once you learn more about the real Acura meaning! As it turns out, the Acura name itself holds the key to a lot of interesting history. If you’re a Spring driver curious about new or used Acura vehicles, read on for a closer look into the Acura name meaning, origin, and insignia.

Inside the Acura Name

“Acu” is a Latin word root that translates to “sharp,” “done with precision,” or “mechanically precise.” Medieval English adapted it to create describe concepts related to keen thought and effective action, resulting in words like acuity, acumen, and accurate. Acura was originally a division of the Japanese Honda Automotive Company, which produced a model equivalent to the Acura called the Akira — which translates to “intelligence,” “wisdom,” and “truth.” It’s easy to see that from the beginning, Acura has operated with core principles of smart design and efficiency, which the company is proud to follow today.

For More Meaning, Look to the Logo

You may have assumed the Acura insignia is an “A” for Acura. That isn’t wrong — but there’s more. The Acura insignia also represents a compass or set of calipers. Both are tools used by designers and architects as they draw up plans for buildings, machines, and vehicles. A compass can be used to draw a perfect circle or arch of any size around a center point. Calipers are used to take small, precise measurements of the thickness between two surfaces. Once again, Acura’s founding principles of good design are at the core.

Acura logo on 2020 RDX

Acura in History

Acura was born in 1986 when dedicated Honda engineers created the Integra and Legend models. After less than a year of production, the Acura luxury brand went straight to the top.

Early notable models include the Acura NSX supercar in 1989 and the Acura MDX, the first-ever crossover SUV with 3-row seating, in 2000. Acura’s Performance Manufacturing Center is located in Ohio — and shows no sign of slowing down on its development of the industry’s most advanced tech!

Write Your Acura Story at John Eagle Acura

If you’re a Katy driver in the market for an Acura vehicle, stop by John Eagle Acura in Houston where our staff is happy to show you our new and pre-owned Acura inventory. We offer flexible financing as well as new vehicle lease specials on all available models. You can also learn more about Acura technology like AcuraWatch and AcuraLink. Contact us to schedule a test drive — and start your own Acura origin story!

More From John Eagle Acura

  • 2020 Acura MDX Color Options

    The sophisticated design of the 2020 Acura MDX is undeniable — sporty, aggressive, and the standard of what a reliable, third-row luxury SUV should be. There’s no doubt a new Acura MDX will turn heads throughout Houston for all car-buyers who opt for this outstanding model. What’s more, you can decide the best color for…

  • 2020 Acura RDX Cargo Space and Passenger Room

    If you need a spacious vehicle that doesn’t compromise on luxury, the Acura RDX is one of the best choices on the market — and Katy and Spring drivers agree. But what are the 2020 Acura RDX dimensions? Let’s take a look at everything from the Acura RDX cargo space to hiproom, so you can…

  • Explore the 2020 Acura MDX PMC Edition

    If you’ve been sporting an Acura SUV on Katy and Spring roads, get ready to learn how you can upgrade your ride with the 2020 Acura MDX PMC Edition. This unique configuration of the MDX is newly designed for 2020 and comes with a wide range of the latest technology, performance, and safety features, along…

Saved Vehicles ×


You don't have any saved vehicles!

Look for this link on your favorites:


Once you've saved some vehicles, you can view them here at any time.

Contact Us ×


Call Now

16015 Katy Freeway • Houston, TX 77094

Get Directions

Today's Hours:

Sales: Closed

Service: Closed

Parts: Closed

John Eagle Acura

16015 Katy Freeway Houston, TX

Phone: (281)-589-0600



Phone: (281) 589-0326

16015 Katy Freeway Houston, TX


Phone: (833) 959-0186

16015 Katy Freeway Houston, TX


Phone: (281) 994-5800

16015 Katy Freeway Houston, TX

Body Shop

Phone: (281)-589-2639

16015 Katy Freeway Houston, TX
29.783618 -95.66552
[schema type="organization" orgtype="LocalBusiness" url="www.johneagleacura.com" name="John Eagle Acura" description="" street="16015 Katy Freeway" city="Houston" state="TX" postalcode="77094" country="United States" email="" phone="(281)-589-0600" logo="https://www.johneagleacura.com/wp-content/themes/DealerInspireDealerTheme/images/logo.png"]
John Eagle Acura
John Eagle Acura
16015 Katy Freeway
Houston, TX, 77094 United States
John Eagle Acura 29.783618, -95.66552.